Feature Shop Part 2

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Wish you were here!

..:::....::.My Drug induced friends all wish you were here, or there, or wherever they are...

I wanted to turn the traditional postcard on its head so i started working backwards.

I thought of what a traditional postcard tells us? It a romanticised image, partly for advertising the tourism industry and party to tell, whoever it is they're sending it to, that here is much better than there.

So i thought about putting those in reverse, a statement that says "don't come here" and "there is much better than here".

but that would simply give me a rainy day, or a area of the world i simply would not want to go, but the problem is I already know I don't want to go there. with world news coverage we know where we don't want  to go and places we do.

So i then thought about places we've been tempted to go to at some point, but wouldn't go to for whichever reason. I looked at Places and landmarks, spoke to some people but the only thing I'm coming up with are places like Afghanistan and Iraq. Which, to me, is like my first idea. So I had to divert away from places and I came into state of minds. Drugs.

I cannot vouch for everyone but some have ventured into the world of drugs. It's overly glamorised with people acting like idiots but with a huge grin on their face! 

So i went out and spoke to some people i know who take drugs. the impression i got is that they make you feel brilliant for a short while but then you don't feel so great.

I took a few pictures of them on drugs but some were not so happy for me to put this on my work so unfortunately some of the images above are not people i've met on the drug. The whole situation was quite shocking really, and slightly surreal and comical. i decided to try and portray this in the text that I used.

Originally i wanted to then turn this into a 7 deadly sin's idea but, for me, these images really sum up the whole experience so i decided to keep them as they are::..:::..::......

Iconoclastic Plastic (Idea 2)

...::.:...:::::..My second interpretation of 'Icon' was:

 3. One who is the object of great attention and devotion; an idol: "He is ... a pop icon designed and manufactured for the video generation" (Harry F. Waters).

I did some research into Idol's. I looked at Pop Idol, Album Covers, Worshipped figures, Christian paintings and other religions. But one that caught my eye and especially as it is a new political motion is the Obama 'Hope' Poster:

I really like this poster so id decided to base my coffee cup around this idea. All done in photoshop it took a few hundred attempts to get this right but eventually I think I did okay.

The reasoning behind the coffee cup and Obama was that America has this minor obsession with Coffee and with Obama supposedly bringing 'hope' to a new America the same can be said with coffee. First thing in the morning it bring's hope to everyone who is feeling tired..:::..::..

Iconoclastic Plastic

::..:.....::::How to turn an everyday object into an icon? Well the first hurdle was to define an icon, or iconography!

This is what i found:

i·con  (kn)

n.

1. also i·kon (kn)

a. An image; a representation.

b. A representation or picture of a sacred or sanctified Christian personage, traditionally used and venerated in the Eastern Church.

2. An important and enduring symbol: "Voyager will take its place ... alongside such icons of airborne adventure as The Spirit of St. Louis and [the] Bell X-1" (William D. Marbach).

3. One who is the object of great attention and devotion; an idol: "He is ... a pop icon designed and manufactured for the video generation" (Harry F. Waters).

4. Computer Science A picture on a screen that represents a specific file, directory, window, option, or program.

Really it was just a situation of pick one of the above. I decided to go with pick 2 of the above.

the first one is the image shown^, i used an Iphone app icon and based my coffee cup around that iphone app. the reason for the cup is that it is so commonly used an an everyday object. It was the first thing that came to my mind when i first read this brief, it was the first example given by Ed and was one of the first images to appear on a google search. 

Using illustrator i drew my representation of a coffee cup. I then moved over to Photoshop to create the shiny button itself and simply imported the vector over. I actually made 2 designs for this. The first is the larger image at the top. This was simply to fill the page, and then i made the smaller ones below. This was because the rounded corners matched the actual iphone app shape so it had to be made smaller. Imported them all over to Indesign and the final product is complete:.........::

Feature Shop

::..:.....::::Each film that was pitched, only 3 of them were to be chosen to make a short piece on during the day. Our's was about a girl who fell in love with another guy...not particularly original. I was chosen and the lead guy. Please note I do not act::..:.....::::